Enterprise Imaging Vendor Services
With decades of collective experience designing, building, and deploying Enterprise Imaging technologies across diverse clinical settings our product and marketing experts can help develop compelling product roadmaps and go-to-market strategies that take your imaging innovations from concept to commercial. Learn more about our services:
Business Case Development
A well-crafted business case should be the gatekeeper for identifying and prioritizing high-value projects. By evaluating and quantifying the addressable market and building plans and budgets for scaling operations, resources, and sales we can help you make informed decisions regarding which opportunities to pursue, and how best to pursue them.
Core deliverables include:
- Market need and opportunity assessment
- Operational and resource plan
- Build-buy-partner analysis
- Sales and revenue forecast
- Cost-benefit analysis
Concept Validation & Prototyping
Ensuring new products will address the needs and requirements of the target market requires up-front validation of concepts and designs with key stakeholders. By gathering end-user input early and often your development team can produce high-value, competitive products while accelerating time to market.
Core deliverables include:
- Research framework and tools
- Stakeholder interview summaries and key findings
- Functional and Technical Needs and Requirements (FTNR)
- Prioritized roadmap for product refinement and enhancement
Go-to-Market Strategy
Ready to launch a new product to market? Having a comprehensive strategy in place that covers the operational, marketing, training, sales, and support requirements for a smooth and successful market introduction is pivotal for making a strong and lasting first impression.
Core deliverables include:
- Launch strategy and plan
- Business development strategy and targets (B2C, B2B)
- Marketing communications and promotional plan
- Sales enablement and training plan
- Support preparedness plan
Marketing Communications
Successfully building a leading-edge health IT solution is a huge accomplishment, but doesn't alone guarantee success for achieving your organization's overarching goals. Ensuring stakeholders, both internally and externally, have the appropriate resources and training to fully understand how the solution works and the value it brings is a critical component for driving adoption and satisfaction, and accelerating your return on investment.
Core deliverables include:
- End-user training sessions and content generation
- Custom white papers and articles
- Private or public live speaking engagements
- Marketing messaging and materials (website, brochures, case studies, etc.)
Training Design & Delivery
Effective training is essential for successful adoption. With decades of clinical, technical, and marketing experience our experts can help design and execute effective training programs that educate and prepare stakeholders to use your product and deliver a positive and lasting first impression.
Our services include:
- Training program and learning objectives design
- Supporting materials (demonstration scripts, interactive tools, manuals and cut-sheets, etc.)
- Live or remote delivery to clinical, technical, and administrative audiences
- Assessment of training effectiveness and attendee experience
We pride ourselves on integrity and quality of service. We demonstrate this not only to our clients, but to the patients we serve as well. Afford us the opportunity to show you our difference.
Market & Competitive Analysis
We understand the healthcare industry inside and out and can provide deep and actionable insights into market trends and opportunities, the competitive landscape, imaging delivery and reimbursement models, and key value drivers to inform your Enterprise Imaging roadmap.
Core deliverables include:
- Market direction and trends report
- Market segment and key stakeholder identification
- SWOT analysis
- Competitive advantage assessment
Business Case Development
A well-crafted business case should be the gatekeeper for identifying and prioritizing high-value projects. By evaluating and quantifying the addressable market and building plans and budgets for scaling operations, resources, and sales we can help you make informed decisions regarding which opportunities to pursue, and how best to pursue them.
Core deliverables include:
- Market need and opportunity assessment
- Operational and resource plan
- Build-buy-partner analysis
- Sales and revenue forecast
- Cost-benefit analysis
Concept Validation & Prototyping
Ensuring new products will address the needs and requirements of the target market requires up-front validation of concepts and designs with key stakeholders. By gathering end-user input early and often your development team can produce high-value, competitive products while accelerating time to market.
Core deliverables include:
- Research framework and tools
- Stakeholder interview summaries and key findings
- Functional and Technical Needs and Requirements (FTNR)
- Prioritized roadmap for product refinement and enhancement
Go-to-Market Strategy
Ready to launch a new product to market? Having a comprehensive strategy in place that covers the operational, marketing, training, sales, and support requirements for a smooth and successful market introduction is pivotal for making a strong and lasting first impression.
Core deliverables include:
- Launch strategy and plan
- Business development strategy and targets (B2C, B2B)
- Marketing communications and promotional plan
- Sales enablement and training plan
- Support preparedness plan
Marketing Communications
Successfully building a leading-edge health IT solution is a huge accomplishment, but doesn't alone guarantee success for achieving your organization's overarching goals. Ensuring stakeholders, both internally and externally, have the appropriate resources and training to fully understand how the solution works and the value it brings is a critical component for driving adoption and satisfaction, and accelerating your return on investment.
Core deliverables include:
- End-user training sessions and content generation
- Custom white papers and articles
- Private or public live speaking engagements
- Marketing messaging and materials (website, brochures, case studies, etc.)
Training Design & Delivery
Effective training is essential for successful adoption. With decades of clinical, technical, and marketing experience our experts can help design and execute effective training programs that educate and prepare stakeholders to use your product and deliver a positive and lasting first impression.
Our services include:
- Training program and learning objectives design
- Supporting materials (demonstration scripts, interactive tools, manuals and cut-sheets, etc.)
- Live or remote delivery to clinical, technical, and administrative audiences
- Assessment of training effectiveness and attendee experience
We pride ourselves on integrity and quality of service. We demonstrate this not only to our clients, but to the patients we serve as well. Afford us the opportunity to show you our difference.